The purpose of marketing with articles is to get your message in front of people who are interested in what you have to say, convince them to read your message, and connect with them so that they can’t wait to get more of you.

Obviously, for your article marketing efforts to be successful, your articles need to get read. That means taking the time to prepare a well-written message, preparing it so that it gets found by those looking for your information, and formatting it so that it doesn’t seem like a long, drawn out, boring piece of nothing.

Getting your article ready doesn’t have to be a struggle. Write an article with good content, format it for the best results, and publish it on your website and in article directories.
Just follow a few simple guidelines to get your message out there.

1) Keywords.

Keywords are words and phrases that people use in the internet search engines to find the information they’re looking for. To market with articles effectively, it’s essential that you find out what keywords the people in your intended audience search for the most, and select one to focus each article on. You can find this information by searching for your topic at https://adwords.google.com/select/KeywordToolExternal.

2) Title.

Use your title to capture the attention of your audience and arouse their curiosity. Your title should include the main keyword phrase that your article is focused on. If at all possible, arouse emotions with your title – get the reader engaged immediately. This can be challenging since your title can only be so long, but engage your creativity and see what you can come up with.

3) Content.

Write your article so that it has useful information, and incorporate your keywords with natural language. Use imagery and metaphors to engage even more of your reader’s mind. Examples of real life situations are also effective. You want the reading of your article to be a pleasant experience for your intended audience.

4) Statistics and quotations.

Quoting other experts and including statistics about your topic can increase your reader’s perception of your level of expertise. Don’t use these tools to mislead or to make your article a dry, boring dissertation. Referring to proven statistics and well-known authorities should only be used as an enhancement.

5) Paragraph length.

Keep your paragraphs short and on point. You can even have paragraphs that consist of just one word to really emphasize a point. The longer the paragraph, the more likely it will be to confuse the reader. And a confused reader…clicks the back button.

6) Bullets and Numbering.

Anytime you provide a list of or sequence of ideas, using bullets and numbers makes it easier to follow. Show your reader where one concept ends and the next begins so they can quickly grasp your point. Appropriate spacing and indentation make this even better.

7) Sub-headings.

Separating your article into separate sections and giving each section its own heading helps your reader follow your thought process from idea to idea. This gives your article a smooth flow that keeps the reader’s attention.