Imagine for a moment that you’re an expert in the field of infectious disease. You’re invited to be a guest speaker at the local High School to explain to the students the importance of hand-washing in preventing the spread of a highly-contagious staph infection that’s invading the country. During your talk, you notice that, despite [...]
Articles
Public Speaking Effectiveness: 10 Tips To Ensure You’re In High Demand As A Public Speaker
Posted by SaRita Hartin on November 12th, 2009
Posted in Articles, Public Speaking 
Tags: audience, communicate, expert, in demand, interaction, presentation, Public Speaking, speech 
Comments OffTeleseminar Backdoor: How To Succeed With Teleseminars If You Don’t Have Anything To Say
Posted by SaRita Hartin on November 5th, 2009
It is possible to host an amazing teleseminar even if you’re not an expert in the area your clients and prospects need the most help with. The strategy is fairly simple: if you’re not an expert, simply find out who the expert is, contact them, and interview them. Interviewing experts is something that’s done in [...]
Posted in Articles, Teleseminar/Webinar Mastery Tags: autoresponder, clients, information, interviewing experts, prospects, publicity, rtironline.com, teleconference line, teleseminar, web pages Comments OffReferral Marketing – Asking For The Referral At The Best Time
Posted by SaRita Hartin on November 2nd, 2009
Referral marketing, asking your clients to refer you to their friends and associates, is one of the best ways to connect with targeted leads. Asking for referrals is something you should do all the time, but there are a few times when it’s particularly beneficial to do so. Here are the top 5: 1. Immediately [...]
Posted in Articles, Referral Marketing Tags: contagious enthusiasm, Referral Marketing, targeted leads Comments OffEconomy…Reality?
Posted by SaRita Hartin on October 31st, 2009
I’m confused. I admit it, I don’t know everything . OK, when I watch the national news (which I usually avoid), I see stories about the horrible economy, downsizing, people getting laid off, companies going out of business, people spending less money, etc., etc., etc. Yes, the economy is suffering. Yes, some businesses are struggling [...]
Social Video Marketing
Posted by SaRita Hartin on October 23rd, 2009
Marketing your products and services with videos has become much more popular. Video is proving to be an effective marketing tool and one you should consider implementing. The problem with video is two-fold:
Posted in Articles, Social Marketing Tags: call to action, content, ideal prospects, keywords, target market, video marketing, video sharing, video submission, youtube Comments OffPay-Per-Click Campaign Management For Dummies*
Posted by SaRita Hartin on October 19th, 2009
To survive in business nowadays, you’ll need to use a variety of vehicles to get your marketing messages in front of your target audience. One tool that allows you to get immediate results is Pay-per-click (PPC) advertising on the internet. PPC advertising is a technique you can use to display your ads on popular search [...]
Posted in Articles, Search Engine Marketing Tags: ad placement, advertising, advertising on the internet, bid, bid gaps, competitor, cost per click, cpc, keywords, marketing message, monitor your campaign, pay per click, PPC, search engine, search engine results, target, target audience, web pages Comments OffPostcard Marketing Works For Information Marketers
Posted by SaRita Hartin on October 15th, 2009
Postcards give you incredible flexibility in your direct mail marketing campaigns. Since they are less expensive to produce and mail than other direct mail pieces, you can use postcards in a variety of ways.
Posted in Articles, Direct Mail Marketing Tags: campaign, Direct Mail Marketing, information marketer, post card, postcard marketing, sequential marketing Comments OffMind Mapping – An Easier Way To Plan
Posted by SaRita Hartin on October 13th, 2009
Mind mapping is a concept where you use the properties of association to come up with a drawing, map, or illustration of the ideas lodged in your brain about a particular topic. Mind maps are especially powerful in planning projects. Sounds confusing? Actually, mind mapping is a lot easier than you might think. That’s because [...]
Listening – An Essential Skill For Effective Communication
Posted by SaRita Hartin on October 8th, 2009
Today I’d like to give you some tips I’ve found helpful in listening to other people. Remember, the best way to connect with others is to express a genuine interest in them. 1. Make eye contact. Eye contact increases the chances of getting the message and demonstrates interest and attention. When listening to someone on [...]
Press Relation Success: 5 Keys To Lasting Relationships With The Pres
Posted by SaRita Hartin on October 2nd, 2009
As your Information Products business grows, you will be in the press more and more. It’s essential that you build and maintain strong relationships with reporter, editors, producers, and other members of the press so that they continue to seek you out for news coverage. Here are 5 techniques you can use to ensure your [...]
Posted in Articles, Press Relations Tags: business, information products, press relation, press release, professionalism, relationships Comments Off
