Testimonials in your sales letters provide social proof; they tell the person reading the letter that what you say is in fact true. But how do you get them? The very first step is
Copywriting
Testimonial Power – How To Get Your Clients To Give You Sales-Boosting Testimonials For Your Sales Pages
Posted by SaRita Hartin on August 20th, 2009
Posted in Articles, Copywriting 
Tags: clients, copy, sales letter, sales page, social proof, testimonials 
Comments OffStrong Headlines – The Key To Unlocking Sales Letter Potential
Posted by SaRita Hartin on May 18th, 2009
The most important piece of every sales letter you write is the headline. The headline is the first thing seen by the reader, and it must immediately draw them into your sales message. The job of the headline is to convince the reader to read the next part of your sales message, the sub-headline, so [...]
Sales Letter Quick Tips: 15 Things Your Sales Letters MUST Include
Posted by SaRita Hartin on February 24th, 2009
Information Marketers depend on sales pages to do their selling for them. The following is a quick overview of what you should include in your sales letters. 1. Headline Each and every one of your sales letters must have a headline. The headline should immediately
