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‘Copywriting’ Archives
Testimonial Power – How To Get Your Clients To Give You Sales-Boosting Testimonials For Your Sales Pages
Testimonials in your sales letters provide social proof; they tell the person reading the letter that what you say is in fact true. But how do you get them? The very first step is to just ask. Call or write to your clients and ask them to tell you if they would be willing to give you a review of your product or service. It’s very [...]
Strong Headlines – The Key To Unlocking Sales Letter Potential
The most important piece of every sales letter you write is the headline. The headline is the first thing seen by the reader, and it must immediately draw them into your sales message. The job of the headline is to convince the reader to read the next part of your sales message, the sub-headline, so be sure it promises a big benefit that you [...]
Sales Letter Quick Tips: 15 Things Your Sales Letters MUST Include
Information Marketers depend on sales pages to do their selling for them. The following is a quick overview of what you should include in your sales letters. 1. Headline Each and every one of your sales letters must have a headline. The headline should immediately grab the attention of your website visitors and promise them a benefit. [...]