Many large organizations offer regular training to their employees in a variety of business-building and professional topics. In some cases, the company does not have the expertise readily available to conduct training in a specific area, and they will contract with an outside source to educate their staff.

This is an excellent opportunity for you to get your foot in the door with corporate clients. Training systems can be an ongoing source of income for you, and you will also be considered for additional services such as marketing consulting.
Sometimes, a company has its own in-house training department, but wants to train employees on a topic in which the trainers lack sufficient knowledge and expertise. In those instances, the company will likely seek out education for their in-house trainers and materials for those trainers to use in conducting their classes. This is an even better situation for you.

When an organization has its own trainers, you conduct teaching sessions called “train the trainer” classes. During these sessions, you teach the trainers everything they need to know in order to deliver your curriculum most effectively. It’s very helpful to train them first as though they were the students in the course, and then train them again to highlight the specific techniques you used in delivering the material. There is, of course, a fee for this training.

But that’s not all. In addition to teaching the trainers, you sell a license to the company to grant them the right to use your training materials in their classes. You can structure your licensing fee in whatever way works best for you and your client; the most common license terms are fee-per-year, fee-per-class, and fee-per-student. Again, this is an ongoing revenue stream for your business, and you should make the effort to ensure your training materials remain up-to-date.

Expert B says Private Label Rights products will just get you in trouble with duplicate content penalties in the search engines, customers upset because it’s the same thing that everybody else is selling (only with a different name), and you should avoid them at all costs.

So, who’s correct?

Actually, they both are. Let’s take a closer look at some of the Private Label Rights products available to Information Marketers.

Private Label Rights documents like articles and e-books are an excellent source for researching a product or article, preparing for a teleseminar, or writing messages to your subscribers. The problem lies with publishing the content exactly as it exists in the PLR product. What message do you send to your potential audience if you publish the exact same thing as 50 other “experts”?

Some people teach that you should break PLR and Public Domain documents down into separate articles and publish them that way. Again, you will be publishing the exact same thing as 50 other “experts.”

Try to keep in mind that all of your marketing efforts should be focused on building relationships with your clients and prospects. If you are publishing content written by other people, especially if that content is shared among many other content publishers, your voice is not being heard by your audience, and they have no way of getting to know you.

Use these documents to find specific words and phrases that really get your message across. Read the articles and use the information you gathered to develop our own content. Use a book’s chapter titles to develop an article that gives an overview of the topic. Use related documents to come up with a helpful workbook.

Similar to working with PLR documents, audio and video products to which you have private label rights should be used as input to your own products. You can publish these items on your website, but chances are the voice in the recordings sounds nothing like you.

For audio products, it’s a much better plan to listen to the audio, determine if it’s a message you’d like to deliver to your audience, and record your own version in your own words and your own voice.

A better idea for PLR video is to watch the video, verify that the content is accurate (often it’s inappropriate or outdated), and decide if the information will be helpful to your clients and prospects. If so, determine how you want to deliver the information and create your own audio, video, article, product, etc. – again, in your own words and your own voice.

Be creative and let your voice be heard.

There are some PLR products that are wonderful to simply re-label, clean up and promote: good software after you’ve tested it exhaustively; hosting and autoresponder services that you’re licensed to sell under your own brand; even certain website templates after you’ve thoroughly tested them. These are products that don’t have a “voice,” and that can really help your client solve a problem while building your brand.

Learn to leverage other people’s information by using the techniques -- be creative with it!

In Information Marketing, however, this becomes much more powerful. Unlike a retail store owner who has to purchase a license for each product sold, you will be able to purchase one license per product and sell it as many times as you can.

To truly get the most from your resale efforts with information products, it’s best to put some creativity into your sales process. It is possible to simply buy the license and sell the product, but if you want to really stand apart from all of the other licensees, think of some ways to do things differently.

For example, package related products into a system, thereby raising the value of the package (and the price along with it). Or take a video product and create a workbook for it to add value for your customer.

One quick way to raise profits with your licensed products is to add an upsell. An upsell is simply an additional product you offer to the customer after they click your order button. This is typically a great offer on a product that you feel will help them reach their goal or solve their problem. In fact, if you have Master Resale Rights, your upsell could simply be a license for the customer to be able to sell the product as well.

One of the most profitable tactics to use when selling Resell Rights products is to offer an add-on membership on the back end. That means when the customer has completed the purchase, you make an offer for a related membership program on the thank you page. This is a great way to boost your long-term income.

In addition to directly selling the product for a profit, if your license allows you to, you might want to consider giving away a Resell Rights product as a free gift to your website visitors in exchange for them signing up for your mailing list. Although you don’t collect income immediately in this situation, you will be able to follow up with your customers as long as they remain on your list (and that means as long as you are providing them with valuable information).

How about inside the product itself? If you are selling E-Books, it’s likely that the author of the product included advertisements for their other products inside the product you’re delivering to your customer. And that’s how it’s supposed to be (that’s what I teach my clients to do!) However, you can also deliver the product with your own branding and promotions. To see a tool that lets you do this in seconds, go to: http://thebreakthroughmarketer.com/info/productbrander_01.htm.

Take the time to read your Resell Rights License and come up with some ideas for how you can leverage on a powerful asset that you didn’t have to create.