How much of your SEO is automated? Is it even possible to put your optimization on autopilot? In this (slightly technical) article from SEOMoz, Russ Jones shows us 2 relatively simple methods you can try right now:
Search Engine Marketing
Pay-Per-Click Campaign Management For Dummies*
Posted by SaRita Hartin on October 19th, 2009
To survive in business nowadays, you’ll need to use a variety of vehicles to get your marketing messages in front of your target audience. One tool that allows you to get immediate results is Pay-per-click (PPC) advertising on the internet. PPC advertising is a technique you can use to display your ads on popular search [...]
Posted in Articles, Search Engine Marketing 
Tags: ad placement, advertising, advertising on the internet, bid, bid gaps, competitor, cost per click, cpc, keywords, marketing message, monitor your campaign, pay per click, PPC, search engine, search engine results, target, target audience, web pages 
Comments OffPay-Per-Click (PPC) Advertising – A Brief Overview
Posted by SaRita Hartin on August 7th, 2009
PPC is an abbreviation for the term Pay-Per-Click, an advertising technique used on the internet. PPC ads are posted on websites and advertising networks, but are most often associated with their visibility on search engine results pages. If you use a search engine and see a list of ads titled “Sponsored Links” or “Sponsor Results,” [...]
Posted in Articles, Search Engine Marketing Tags: ad placement, advertising, advertising network, bidding, internet, keywords, pay per click, positioning, PPC, research, search engine results, sponsored links, sponsored results, visibility, websites Comments OffSEO and Keywords
Posted by SaRita Hartin on June 1st, 2009
When search engines crawl the web looking for web pages to index, one of the things they scan is the location and frequency of keywords. Keywords are the words and phrases entered into the search box when someone is looking for something on the web. In optimizing your web pages for the internet, it’s important
Posted in Articles, Search Engine Marketing Tags: content, crawl, external links, inbound link, index, internet, keywords, natural language, optimizing, search engine optimization, search engines, SEO, subheadings, title, web pages Comments OffSearch Engine Optimization – What Is It And How Can I Get It?
Posted by SaRita Hartin on April 30th, 2009
Search Engine Optimization (SEO) is the process you follow to ensure that, when someone searches for a specific phrase related to your website, your site will be displayed at or near the top of the search results. SEO involves
Posted in Articles, Search Engine Marketing Tags: crawlers, high quality, index, keywords, link to your website, relevant, search engine, search engine optimization, search results, SEO, spiders, valuable content, web page Comments OffSearch Engine Optimization: A Few Tips To Improve Your Search Engine Ranking
Posted by SaRita Hartin on March 16th, 2009
How do you get your site ranked high in the natural search results? There’s really no trick to it, nothing black hat. Just create simple content sites with relevant links and tags. Basically, just create sites like Google asks you to create in its FAQ section about getting your site listed in their search engine. [...]
Posted in Articles, Search Engine Marketing Tags: content, links, natural search results, search engine optimization, search engine ranking, SEO, tags, unique content, website Comments Off
