Unfortunately, many marketers don't use video marketing simply because they don't know how to get started with it.  They allow themselves to feel intimidated and never take the first step.

Truly, it isn't that difficult, and you will find it remarkably simple to create and publish your own videos online.

First you need to create a video that is concise, to the point and entertaining.  The objective is to entice the people who see your video to visit your website.

You can create a live action video using a digital video camera, a webcam, or even your mobile phone.

If you want to demonstrate a product or provide a video tutorial, you can use a screen-capture tool like Camtastia or Camstudio.

Another option is to create what are called promotional videos.  These are simple videos that are similar to commercials, and you can create them quickly and easily with Windows Movie Maker, which is installed on most PCs, or with an online tool such as Jing or Animoto.

Once your video is ready to go, it's time to do some keyword research.  The Google External Keyword Tool will tell you everything you need to know, or you can use your own favorite tool.  What you're looking for is words that your perfect prospect might enter in the search box to find information; you'll enter these keywords as tags when you publish your video on the video sharing sites.

Next is actually submitting your video.  There are several video sharing sites, and you can manually submit your video to all of them.  But if you want to save time, try using a submission tool like Magic Traffic Bot, which will allow you to submit your videos to the video directories automatically.

When you submit your video, you need to wait for it to be approved by the administrators of the video sharing site.  After your video is approved, it will be picked up webmasters of other sites and by other video directories that republish content from these main sites, giving you more of an audience.

That's what it means to have your video go viral.  In fact, create a Google Alert for your video name and watch to see how far just one video will get you.  Just be sure to put your URL in the description and in the video itself, so you get a good amount of traffic from your video marketing efforts.

Video marketing is a very powerful and effective method for getting traffic because it both helps you build rapport with your target market and raises your sites in the search engine rankings.