Coaching, training, and mentoring can be the most lucrative sources of income in your Information Marketing business. There is a high demand for people who can motivate and teach others and help them reach their goals. As you build relationships with your clients and prospects, they will come to want and expect more from you – that’s where your coaching programs come into play.

Here are 5 types of coaching programs you might want to consider as you expand your Information Products business.

• 6 Week Group Coaching Program

6-week programs typically come in two different flavors.

At one end is an introduction to your expertise in a mid-range coaching package. In this type of program, you lead your clients through the basics of the topic so that they will have a good working knowledge of the material. You can look at this type of training as “Introduction to…,” and price it accordingly.

At the other end, you can use 6-week programs to deliver highly- specialized knowledge for a premium price. This is where you would deliver very in-depth training and help your clients to implement advanced techniques. Often, advanced tactics training includes access to secret resources, training tailored to the audience, and very specific, detailed blueprints for implementation.

• 3 Day Bootcamp

Bootcamps are very powerful relationship-building programs because your clients have access to you and your expertise, in person, for 3 days. 3-day workshops should be hands-on, nose to the grindstone, “git ‘r done” experiences. In this type of setting, you should share insider secrets and really focus on helping all of the attendees with their specific situation.

Your clients should leave at the end of the 3 days with their most pressing issues completely resolved and a solid plan of attack for the future. They should also leave at the end of the workshop hungry for even more time with you.

• 12 Week “How To” Training Programs

Each of your product lines should have a core multimedia training package that provides your client with a solid foundation in the curriculum. A 12-week program is a great format to coach your clients on truly implementing the strategies and tactics taught in your multimedia training system.

The format is typically 12 weekly calls, in group format, where you cover, in depth, one section of your training package at a time. It’s a fantastic way to teach your clients new tips and tricks, and in doing so, keep your multimedia system up-to-date.

• 1 Year Mentoring Program

The purpose of a mentoring program is to give your clients such an in-depth knowledge of your topic that they can teach it to others. This type of program is sometimes referred to as a Protégé Program because you are, in essence, creating another version of you (at least as far as the curriculum is concerned).

In establishing a year-long mentoring program, it’s essential to only allow clients to join if you’re confident you’ll be comfortable working closely with them for such a long period of time. Take the time to interview potential protégés, ensure their goals are in line with what you can teach them, and be absolutely certain your personalities mesh.

Your curriculum will come from your product line, but the interaction you have with your client will determine the level of success.

• Subscription-based 1-on-1 Coaching

Many experts in the field teach that individual coaching is not the most effective use of your time because, with group coaching you can have 10 people all paying you and you complete your coaching session in 1 hour, but with 1-on-1 coaching, if you have 10 clients, you complete your coaching sessions in 10 hours.

While it is true that group coaching is highly effective and individual coaching can be more time-consuming, it can also be more lucrative because people will typically pay more for your undivided attention, and you can build a solid relationship based on mutual trust and respect.

In offering 1-on-1 coaching, it’s important to offer your services as a subscription-based package with a minimum of about 3 months. That demonstrates your level of commitment to your client and prevents you from wasting your time with people who sign up expecting you to solve all of their problems for them – and do it in 1 hour.

As an Information Marketer, you know the importance of providing high-quality information that genuinely helps people. As your clients and prospects demand more of you, it’s your responsibility to give them the coaching, training, and mentoring that they need in order to meet their goals and solve their problems.