For Information Marketers, corporate clients can be some of the best sources of continuity income. Business owners understand the importance of paying for education and time-saving systems, and are much more likely than consumers to pay for products and services that will save them time and frustration, and increase their revenue.

There are myriad continuity program options for business owners, and one of the most lucrative is offering your consulting services to small business owners who do not have a marketing department. Most small business owners know their business, but they don't have the knowledge of how to market their business effectively. In general, many small business owners simply advertise the way they see their competition advertise, and that’s it. You, as an experienced marketer, can help them in ways they never even knew were possible.
There are myriad continuity program options for business owners, and one of the most lucrative is offering your consulting services to small business owners who do not have a marketing department. Most small business owners know their business, but they don't have the knowledge of how to market their business effectively. In general, many small business owners simply advertise the way they see their competition advertise, and that’s it. You, as an experienced marketer, can help them in ways they never even knew were possible.

As your level of experience grows, you’ll be able to help these business owners find new ways to market their most profitable merchandise, products or services. You can also help them increase their income by gaining new clients, increasing their prices because of added value, and earning more from existing clients. Best of all, you can set up your services so they give you monthly, recurring payments!

The first step is to realize that many traditional small business owners don’t have the time or the inclination to get a solid education in direct response marketing. They really want someone to assess their situation, listen to their concerns, and provide them with real solutions.

Do some research in your local area, and find out which businesses are paying a lot for advertising. You don’t have to guess at this; browse through the phone book and identify those companies that use large display ads. These ads cost thousands of dollars per month, and they may or may not bring a return on the investment for the company.

Armed with this knowledge, you can then approach business owners with the confidence that you’ll be able to help them. Ask the business owner for an appointment to discuss improving their bottom line, and get your game plan together.

When you meet with the business owner, find out exactly what their situation is and what their goals are. Use an assessment instrument to help them identify what is most profitable for them, what marketing methods will be most effective for them, and what their priorities are.

Focus on their needs, and then begin to formulate solutions. Your ability to reduce their costs or increase their income (or both) will likely get you a client who will pay you for years to come.