Postcards give you incredible flexibility in your direct mail marketing campaigns.  Since they are less expensive to produce and mail than other direct mail pieces, you can use postcards in a variety of ways.

•    Postcards are a great tool for generating qualified leads.  Set up a mailing to a targeted list, and offer a free report or a free gift to anyone who responds.  The response can be visiting a website to opt in, calling in to your call center, or even filling out a reply card and sending it back to you.

•    You can also use postcards to keep your name in front of your clients and prospects.  Tell them what’s going on with your company, any special offers you have for them, or anything else you want to share; just keep in touch with them.  Your goal is to imprint your name and what you have to offer in their minds.

•    Additionally, postcards are an excellent tool to use for sequential marketing campaigns.  Put your offer in front of your target market multiple times, and each time strive to increase their level of desire.  You can even set up your traditional sales letter as a series of postcards and mail them one at a time.  Just be sure to put a call to action on each message – that is, tell them clearly how to get what you’re offering.

•    Postcards are also a good way to send notes of appreciation to your clients.  Tell them thanks for becoming a client, tell them thanks for being a client for so long, or even tell them thanks for participating in an event your hosted.  Your clients will remember you positively for taking the time to show them you value their business.

The best way to set up your postcards is to make the picture on the front of the postcard really stand out and use your own handwriting on the back.  You can do this easily by going to http://saritarecommends.com/socinfo.htm.  Humor works exceptionally well for marketing postcards, as do images depicting the ultimate result a customer can expect by purchasing your product or service.

Use informal language, and use your postcard marketing as an additional method to allow your clients and prospects to get to know you better.  As has been proven by millions of business owners throughout the years, people do business with those they know, like, and trust.

Put postcard marketing and other marketing strategies to work for you today.