Someone asked me this question:  “I want to advertise my product through email marketing but I have no good idea. What should be best suitable software, how can we find email list and please tell me about something strategy.”

Here is my answer:

If you want to promote your products through e-mail, you basically have 3 options:

1. Build your own mailing list (HIGHLY recommended). The easiest way to do this is:
a. Create a free report that highlights your expertise and promotes your product. Give the reader valuable, actionable information in the report.
b. Set up an account with one of the smart autoresponder services like getresponse or aweber.
c. Set up an opt-in page for people to sign up and a thank you page where people can download your report.
d. Promote your free report all over the place — use pay-per-click advertising to get fastest results, but also use articles, social networking, put a link to your opt-in page in your forum signatures, set up videos on youtube to get traffic to your opt-in page, participate in JV Giveaways, etc.

2. Make a deal with a mailing list owner to send a message to their list. You can do this 3 ways that I know about:
a. Paid endorsement - this is where you pay the mailing list owner to mail an endorsement of your product to their subscribers. This assumes that your product is top-notch and highly valuable to the prospective customer.
b. Joint venture exchange - this is where you offer something of value to a mailing list owner in exchange for them mailing to their list for you. Keep in mind this needs to be something of very high value, and again, your product needs to be top-notch and highly valuable to the mailing list owner’s clients and subscribers.
c. Rent a list - this is where you work with a list broker to rent a list of names and e-mail addresses for people who are in your target market. The difference here is you’re not getting an endorsement from the mailing list owner, the offer is coming from you, so the prospects’ level of trust isn’t going to be as high.

3. Mail to a safelist
A safelist is a mailing list where all of the members can send messages to each other. It’s called a safelist because when you sign up, you agree to receive promotional e-mails from the other members, so the people sending the messages are "safe" from SPAM accusations. It can be an effective way to get your message in front of people if you target correctly - that is, send the right message to the people on the list.

E-mail marketing can be very effective if you use it properly, but make sure you’re targeting the right audience with your message and focus on delivering a lot of value. In my business, I’ve gotten the best results when I mail to my own list and when one of my JV partners mails an endorsement for me.

The most important thing you can do, no matter what vehicle you’re using to get your marketing message out, is to make sure you’ve really tapped into the marketplace and selected/developed a product that they want.