Are you offering a free course to your web site visitors as part of your e-mail marketing efforts?

Free courses are one of the easiest ways to get people to opt-in to your mailing list. Make sure your course is related to the theme of your web site. If you're selling business related products, you would want to giveaway a free course about business. If you're doing spiritual coaching, you might try giving away a free course on understanding the concepts of spiritual coaching.

You generally have three choices for your delivery method:  html, autoresponder, and ebook.

HTML- Your course could be right on your web site. On one web page, create a title page and table of contents.
Use clickable chapter links so they can go to the sections easily were they need the most help.

You could increase your traffic by allowing people to give away the course to their web site visitors. Just have them link to your web site.

eBOOK-Your course could be in a downloadable ebook format. Include your business ad and affiliate links in the ebook. A good tool to use is the OpenOffice.org Writer. You can download it for free at http://www.OpenOffice.org .

You could allow other people to give away the ebook. They could just upload it to their own server. Every time someone downloads it, they will see your business information.

AUTORESPONDER-Your course could be published on an autoresponder. Include a lesson of your course on each follow-up message sent.

You could increase traffic by allowing advertisers to include their ad in the course. Ask them, in return, to advertise the free course at their web site. Just have them link to your web site.

There are several formats you can use to create your free course; downloadable text, pdf, print format, fax-on-demand, audio, video, etc. You can use all the methods above with all the formats to increase your traffic. I would recommend trying different formats together to create your content. Variety will make you stand out from your competition.