The most important task you’ll undertake as your build your Information Marketing business is building a relationship with your list of clients and potential clients.  A strong relationship with your list is the difference between income and going out of business.

One of the most effective ways to strengthen that relationship is to use e-mail marketing.  E-mail marketing is nothing more than delivering your marketing messages to your target audience by e-mail.

Let’s take a look at why this method of reaching out to your list is so powerful.

•    E-mail marketing is automated.

When someone joins your mailing list, you can set up messages to automatically go out to them at intervals you determine.  This allows you to constantly strengthen your relationship with the people on your list.

•    E-mail marketing is scalable.

In traditional off-line customer relationship management, the more clients you have, the busier you are.  If you’re using e-mail marketing to follow-up with your clients, it doesn’t matter how if you have one person on your list or 100,000; all you need to do is click a button to reach everyone in moments.

•    E-mail marketing is targeted.

With e-mail marketing, you are able to deliver your marketing messages directly to your clients and prospects in their personal inbox.  This actually helps to put them in the right mindset to be open for an offer because you’ve grabbed their attention and are sending a message specifically to them.

•    E-mail marketing is personal.

With the use of autoresponder software, you’re able to customize your e-mail messages so that you can connect with each person on your list individually.  This software automatically inserts the subscriber’s name for you so that you can write as though you’re contacting them personally.  And personal e-mails get better results every time.

•    E-mail marketing is flexible.

What you put in your messages is entirely up to you.  You can use e-mail to educate, entertain, inform, and let your subscribers get to know you.  Another very effective use of e-mail is pre-selling.  It’s not a great idea to put an entire sales letter into an e-mail message, but you can certainly tell an intriguing story and lead the reader to your blog, article, or sales letter to find out the rest of the story.

Use e-mail marketing to develop stronger bonds with your clients and prospects.  It’s a highly-effective tool that gives you a lot of options.  You’re only limited by your imagination.