The Breakthrough Marketer | Information Marketing | Internet Marketing | Offline Marketing

Get More Traffic Now – Better Faster Traffic Generation

admin — Tue, 22 Jun 2010 12:24:05 +0000

I hope you’re having a fantastic day.

I try not to bombard you with promotions from my friends, so when I write a recommendation or send out a promo, you know it’s because I’ve found something that can really help you.

Well, I’ve found something: http://saritarecommends.com/gettrafficnow.htm

I got this 5 days ago, and I’ve had about 10 hours of sleep since then.

I always knew there were secret strategies being used, but no one ever talked about them, so I didn’t know what they were.

Now I do.

Check it out: http://saritarecommends.com/gettrafficnow.htm

If you want to grow your business FAST, get this right now. I’m not kidding, it’s that powerful.

But – and this is a big but – if you order Option 2 or take the DCS University upsell (that’s what I got), be prepared to lose A LOT of sleep because you will have immediate access to the whole system (with Option 1 you get 1 lesson every week) and you’re going to want to put it in place RIGHT NOW.

http://saritarecommends.com/gettrafficnow.htm

By the way, if you order Option 2 or take the DCS University upsell, send me a message here ==> http://thebreakthroughmarketer.com/contact-us and I’ll send you an invitation to join my private mastermind group. We’ll get on a webinar every month to brainstorm, get questions answered, get demonstrations and how-to advice, pretty much anything you need to help you grow your business.

If you order Option 1, let me know that too, and I’ll send you an invitation after you’ve received all of the lessons. I have to set it up this way because I can’t take the chance that our discussion will reveal proprietary information that you don’t have access to yet. That wouldn’t be fair to the product’s creator.

So anyway, grab it here now: http://saritarecommends.com/gettrafficnow.htm and I’ll see you on the next webinar!

SaRita

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Butterfly Marketing And You

admin — Wed, 14 Apr 2010 23:11:15 +0000

A few years ago, I purchased the Butterfly Marketing software.

It’s phenomenal software, and does exactly what it’s designed to do: grow your list, manage your membership sites, handle upsells, downsells, and cross-sells, and do it all with a built-in affiliate program.

I love this software and use it for many of my sites.

Only one problem. Last year, the man who developed the software, the man who changed so many lives with his Butterfly Marketing strategy, gave the software away for free.

I wasn’t mad. Not really. I was just kind of…jealous .

But now, that man, Mike Filsaime, has taken it to a level I can’t really believe.

He’s made some serious changes in his business, so he decided to make the Butterfly Marketing software, the $2,000 gem that so many of us love, open source.

Yes, I said open source.

What does that mean?

Basically, he’s giving anyone who wants it 100% totally free private label rights…to the source code.

Let me explain the implications of that.

Usually, if you buy PLR to some software, you can rename it, give it new graphics, and market it as your own. But you can’t touch the code. You get the right to re-label the software, and that’s it.

When software is open source, you can do anything you want with it. That means that if you’ve tried Butterfly Marketing in the past and didn’t like something about it, you can now change it.

You can hire a programmer to build on a rock-solid foundation to develop a piece of software that does whatever you want it to do for your membership sites. And membership sites don’t have to be huge content behemoths, they can simply be a place where you send your customers to download their purchases. (But if you do intend to do a huge, ongoing membership site, it works for that, too).

The possibilities are staggering.

If you haven’t already downloaded this, go get it now. When you do, you’ll see an offer to join the Developer’s Community. It might sound like it’s only for programmers, but that’s not really the case. It’s the place where people are going to share all of their plugins and additions to the base script. And it’s going to rock.

So, make sure you click any of the links in this post and download the software if you sell any downloadable product or intend to run any kind of membership site.

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Video Marketing Made Simple

admin — Sun, 28 Mar 2010 22:38:50 +0000

Video marketing is one of the most fantastically profitable traffic-generation strategies available online.

Unfortunately, many marketers don’t use video marketing simply because they don’t know how to get started with it. They allow themselves to feel intimidated and never take the first step.

Truly, it isn’t that difficult, and you will find it remarkably simple to create and publish your own videos online.

First you need to create a video that is concise, to the point and entertaining. The objective is to entice the people who see your video to visit your website.

You can create a live action video using a digital video camera, a webcam, or even your mobile phone.

If you want to demonstrate a product or provide a video tutorial, you can use a screen-capture tool like Camtastia or Camstudio.

Another option is to create what are called promotional videos. These are simple videos that are similar to commercials, and you can create them quickly and easily with Windows Movie Maker, which is installed on most PCs, or with an online tool such as Jing or Animoto.

Once your video is ready to go, it’s time to do some keyword research. The Google External Keyword Tool will tell you everything you need to know, or you can use your own favorite tool. What you’re looking for is words that your perfect prospect might enter in the search box to find information; you’ll enter these keywords as tags when you publish your video on the video sharing sites.

Next is actually submitting your video. There are several video sharing sites, and you can manually submit your video to all of them. But if you want to save time, try using a submission tool like Magic Traffic Bot, which will allow you to submit your videos to the video directories automatically.

When you submit your video, you need to wait for it to be approved by the administrators of the video sharing site. After your video is approved, it will be picked up webmasters of other sites and by other video directories that republish content from these main sites, giving you more of an audience.

That’s what it means to have your video go viral. In fact, create a Google Alert for your video name and watch to see how far just one video will get you. Just be sure to put your URL in the description and in the video itself, so you get a good amount of traffic from your video marketing efforts.

Video marketing is a very powerful and effective method for getting traffic because it both helps you build rapport with your target market and raises your sites in the search engine rankings.

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Targeted Website Traffic – Getting Visitors Who Are Ready To Buy

admin — Fri, 19 Feb 2010 21:44:42 +0000

Getting targeted website traffic is one of the keys to being successful with your information marketing business.

You have your site completed and uploaded. You’re ready to start selling. So now you need to let people know what you have to offer!

There are several techniques you can use to get targeted traffic to your website. Here are my top 7 traffic generation strategies:

1. Email Marketing – Send an email to your own list and make them an offer! This is one of the most overlooked traffic generation strategies, and it can be the most lucrative.

2. Video Marketing – Create interesting, informative videos and publish them on video sharing sites like Youtube.

3. Article Marketing – Write useful, high-quality articles and share them in the article directories such as EzineArticles and ArticlesBase

4. Pay-Per-Click – Create advertisements that will be displayed on the search results pages when your prospects search for your keywords. Monitor your clicks closely so that you’re getting a good return on your investment.

5. Twitter – Take advantage of it while it’s hot! Search Twitter and send direct messages to anyone who is talking about your topic, inviting them to visit your site.

6. Solo Mailing – Contact other business owners who share your target market and pay them to mail a promotion for you, your product, or your service.

7. Forum Marketing – Join the conversation where your ideal prospects “hang out,” and provide actionable content. Be consistent and you will gain your readers’ trust over time.

So why are these my favorites techniques?

Simply put, using these methods to generate traffic ensures that the people who actually click on a link to visit my web page are in my target market.

For example, let’s say you watch an awesome video on Youtube. It’s hilarious and holds your attention to the end, where the producer invites you to visit their website. The content of the video was fantastic, but the video topic doesn’t really interest you beyond its entertainment value. How likely are you to follow the call to action in the video?

On the other hand, let’s say you find a fantastic article on Ezinearticles.com that explains exactly how the problem you’re having was created. At the end of the article, the author invites you to download a video tutorial that shows you step-by-step how to solve the problem. Chances are you’ll jump at the chance to get your hands on that video!

So when you click the link on the article, you are already pre-qualified; you are in the target market. For the video, even if you were to visit the producer’s website, if you’re not in that target market, chances are you won’t bring any revenue to that website owner.

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Radio Advertising

admin — Fri, 22 Jan 2010 23:25:43 +0000

Radio advertising can be a very profitable investment if you

First, remember that the audience listening to the radio consists of the general population. You won’t be able to single out a specific group of people and ask them to listen to your commercial while the rest of the audience turns a deaf ear to what you have to say.

Since your radio ad will be heard by everyone listening, be sure that your product or offer is something that has mass appeal.

Even though you want to make your message compelling to a very broad audience, you might be helped by the fact that most radio stations broadcast to specific demographics or distinct age groups.

For example, people in the 30-50 age group are most likely to tune into classic rock station while the Top 40s are generally on the radios of those in their teens and early twenties.

So if you’re able to identify your target market by age or other demographics, you might be able to reach your intended audience simply by selecting the right radio stations for your ads.

Next, tailor your offer to the medium. By that I mean be aware of what seems to be producing well for other advertisers and create offers that have a proven success rate. Over time, the offers that have been successful on radio include:

Records/Cassettes/CD’s
How-To-Books
Self-Help Materials
Specialized Gift Items
Employment Offers
Business Plans
Videos (Specialized)

Of course there are many other items that can be advertised quite successfully with a great radio commercial, but this list should give you a head start.

Remember to focus on the market and the offer, and see what kind of results you can get by sharing your message on the radio.

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Niche Marketing – How To Pick A Profitable Niche

admin — Thu, 10 Dec 2009 09:12:25 +0000

One of the questions I see the most is “How do I pick a good niche?”

The first thing I want to clear up is “What the heck is a niche?”

The word “niche” is defined as: “A special area of demand for a product or service.” So in marketing to a specific niche, you’re offering your products and services to the people who are most interested in that particular product or service and not to the world in general.

A lot of big businesses use niche marketing. For example, a company that makes computers and computer accessories might advertise all-in-one copy/printer/scanners to the home computer user while at the same time advertising single function machines to large businesses.

One of the things that make niche marketing so attractive is that you can have a smaller advertising budget. It costs less to advertise to a specific group of people than it does to advertise to a broad market.

The key, of course, is to promote products and services that the market wants or needs the most. And that requires you to do a little bit of research. Look at your market and find out:

- What kind of trade articles or books do they read?
- Do they have clubs or are members of particular organizations?
- Does the group have an insane passion for their hobby or topic
of interest?
- Do they eat, sleep, and breathe their hobby?
- Do they actively seek more information related to their subject?

And most importantly, does the market have the money to spend?

To find out the best way to find the right niche for you, check out my guide, Finding A Profitable Niche here==>http://saritarecommends.com/findaniche.htm

http://saritarecommends.com/findaniche.htm

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Public Speaking Effectiveness: 10 Tips To Ensure You’re In High Demand As A Public Speaker

admin — Thu, 12 Nov 2009 06:13:07 +0000

Imagine for a moment that you’re an expert in the field of infectious disease.

You’re invited to be a guest speaker at the local High School to explain to the students the importance of hand-washing in preventing the spread of a highly-contagious staph infection that’s invading the country.

During your talk, you notice that, despite your level of expertise and the importance of the subject matter, your audience seems uninterested or even confused. It’s at this point you realize there is a big difference between knowing a subject well and communicating it to others effectively.

These 10 helpful tips will help you the next time you need to get your message across.
1. Know your audience
Take the time to learn the demographics of your audience. You’ll need to design your speech to the appropriate age and education level of the majority of listeners. A doctorate-level thesis won’t mean anything to the group of high school students waiting to hear from you. On the other hand, a simple, plain-speech presentation won’t interest a group of graduate school students. Tailor your speech to the audience, and provide them with information at a level they can relate to.

2. Start strong
At the very beginning of your speech, spend some time introducing the subject matter defining the terms and acronyms that you’ll be using during your talk. Use this opportunity to assess how aware your audience is about the topic. You can do this by asking “How many of you have heard of…” This interaction will also help you to engage your listeners.

3. Use appropriate visual aids
You know that a picture is worth a thousand words. In some cases, you might want to use photos or other images to demonstrate important facts about your topic. This is especially critical when you’re discussing abstract ideas. When you use visual aids, be sure to allow a slight pause so that the audience can absorb the impact. Once they’ve had a few seconds to take it in, they’ll be better able to mentally connect the visual aid with your point.

4. Don’t Memorize
Use an outline to organize your speech, but don’t memorize it word-for-word. It may be earsier to keep track of where you are if you put your outline on small note cards instead of whole sheets of paper. You want to strive to memorize ideas and concepts rather than sentences and paragraphs. Your presentation will be much more natural that way.

5. Be careful with humor
If you like to use humor to connect with your audience, be aware of appropriate points in your speech where humor will add to your message instead of detracting from it. Always refrain from using off-color jokes, especially those that apply to a specific group of people such as jokes about blondes or Hispanics or men. Timed correctly, a little humor can help you build rapport with your audience.

6. Look ‘em in the eye
Your message will be more readily-accepted by the audience if you’re able to connect with them both visually and verbally. Focusing on one specific person or area of the group might make the listeners uncomfortable, so be sure you gaze moves around the entire room. Making appropriate eye contact will keep your audience involved during your speech.

7. Use your voice well
When you know the subject matter well, you might have the tendency to talk very fast. Keep in mind that your audience may not be as well-versed on the topic as you are. Speak clearly and at a pace that allows your audience to absorb the message. Be sure everyone in the room can hear you without straining, and use brief pauses and repetition to emphasize key points.

8. Know your stuff
It’s essential that you know your facts when delivering a presentation. Make sure you understand any issues or controversies involved in the topic. Spend some time brainstorming on questions your listeners might have, and be sure that your speech answers those questions.

9. Interact with your audience
Once your presentation is complete, encourage your listeners to ask questions and take enough time to provide thorough answers. There should be a set time limit for this Q&A period that you’ve agreed on with the event hosts. Giving the audience the ability to ask for clarification leaves them with a lasting impression of you and your message.

10. Drive it home
Before you leave, reiterate the most important points of your talk. Repetition will really help the message sink in for your audience. Deliver your summary in such a way that your audience is left wanting more.

Keep these thoughts in mind as you prepare for your next public speaking engagement. With these techniques, you will find yourself in very high demand. There is always a need for a dynamic, effective speaker, and practicing these skills will help you become an expert at communication.

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Teleseminar Backdoor: How To Succeed With Teleseminars If You Don’t Have Anything To Say

admin — Thu, 05 Nov 2009 10:43:32 +0000

It is possible to host an amazing teleseminar even if you’re not an expert in the area your clients and prospects need the most help with. The strategy is fairly simple: if you’re not an expert, simply find out who the expert is, contact them, and interview them.

Interviewing experts is something that’s done in every industry and in many different venues. Look at the talk shows on radio and television – they bring information to their audiences by interviewing experts. It’s something you can do, as well.
1. Decide on the topic. Ideally, this should be an area where your clients and subscribers regularly ask for help.

2. Identify several different experts. That way if your first choice is unavailable, you can move to the next name on your list. The best place to find people to interview is rtironline.com. These are people who want to be interviewed so they can get publicity.

3. Pick a date to hold your teleseminar and contact the expert well in advance so they have time to put it on their calendar.

4. Get a teleconference line. Be sure to practice using it so you’re prepared on the day of the live call.

5. Set up your web pages. You will need a place for people to sign up for the call, and a thank you page that gives them the call details.

6. Set up your autoresponder campaign. Your autoresponder campaign should send a registration confirmation and also remind them the day before the call and on the morning of the call. All of the messages should include the call in details.

7. Follow-up by phone if you don’t have a commitment from your expert. Once you have an expert on board, update your opt-in page with their information and send an email to your list inviting them to sign up.

8. Prepare your interview questions if the expert doesn’t have a presentation prepared (many will have a set formula they like to use). You could even have your subscribers ask the questions they need answers to when they sign up for the call.

9. During the call, follow the agreed-upon format and questions. BE SURE YOU RECORD THE CALL.

10. Then be sure to follow-up. Send the expert a special thank you (go above and beyond, not just a little 2-line email message). Also follow up with your subscribers and ask them for their feedback.

This method of delivering valuable information to an interested audience has been used to build Information Empires for years – and it will continue to be used because it works. Don’t believe me? I have just one word for you: Oprah.

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Referral Marketing – Asking For The Referral At The Best Time

admin — Mon, 02 Nov 2009 09:14:28 +0000

Referral marketing, asking your clients to refer you to their friends and associates, is one of the best ways to connect with targeted leads. Asking for referrals is something you should do all the time, but there are a few times when it’s particularly beneficial to do so.

Here are the top 5:

1. Immediately after purchase

Ask your customers for referrals as soon as they complete a purchase from you. At this time, their excitement and enthusiasm are contagious. They will be gung-ho to get started with your material and will want to share it with everyone.

2. Immediately after they consume the material

As soon as your client finishes with your content, ask them who they know who might benefit from what you have to offer.

How do you know this? Ask them! As part of your sales process, always follow up with your customers to provide advice and guidance on using the information you’ve provided. Part of that follow-up should be a survey of some sort so you can find out when they’ve finished with the information.

3. Immediately after they receive the main benefit from the material

This may seem to be the same as #2, but it’s slightly different. For example, if your customer purchased your book on how to grow roses in Arizona, you might ask them how they enjoyed the book – and that would be immediately after they consumed the material.

A few months later, your follow-up sequence might ask them how they’re doing with their roses. If they respond that their garden is blooming beautifully and they’re up for an award, they’re now receiving the main benefit of reading your book. Ask them to tell their friends about your book!

4. Immediately after they give you a positive testimonial

Your customer follow-up should always ask for testimonials. When your clients provide you with a positive review, contact them and ask them if they know anyone else just like them who you could help.

5. A month before their anniversary

When your clients are nearing their one-year anniversary as your customer, contact them and remind them of all the great things you’ve done together over the course of the year. Ask them if they’ll share your contact details with some of their friends so you can help them, too.

This is particularly powerful if you have a continuity program. Some companies offer a free year of membership for clients who refer a certain number of new clients.

These methods are not mutually exclusive. You can ask for referrals whenever you want, and you can do so multiple times, even if someone has already given you referrals. People who like to help their friends and associates will continue to want to help even more people.

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Web Page Tip: Change Your Plain Text Into A Really Cool Image

admin — Sat, 31 Oct 2009 22:23:09 +0000

Sometimes you want to jazz up your web pages and add things that really grab your visitors’ attention. This video will show you how to take plain text and make it really stand out.

www.youtube.com/watch?v=cKitYrYYOKI

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