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Information Marketing is the single best way to build a lot of wealth without burying yourself in work. You can build a successful business around just about any type of product or service. There are many ways to make money, but few of them offer you the same level of flexibility and infinite profit potential that you find with Information Marketing.
The most successful Information Marketing companies are built on the foundation of multiple streams of income. Often, when someone says “multiple streams of income,” they’re referring to having several different business interests in a variety of markets – they might, for example, earn money from a gift shop, real estate investments, and part-time work as a CPA. In your Information Marketing company, on the other hand, you will have multiple profit-generating streams that are tightly focused on one market. Let’s take a closer look.
Packaged Products
The Packaged Products leg of your Information Marketing business generates income by developing, marketing, and selling stand-alone information products. These products can be in the form of ebooks, audio presentations, DVDs, multimedia training courses, physical books, software, and so on. Packaged Products account for income-producing activities that do not require personal interaction of a coach, consultant or trainer.
Interactive Programs and Services
Interactive Programs and Services income is earned by the delivery of interactive training systems. This leg of your Information Marketing company encompasses coaching programs, consulting packages, seminars, workshops, boot camps, and the like. When income is generated by someone in your organization delivering content to a live audience, that income is attributed to the Interactive Programs and Services unit.
Product Rights
Product Rights income is all money that is earned for your Information Products company by other companies paying you for the right to sell or use your product. If you sell an information product and include Resell Rights to that product, or if you charge a company a fee to use your training materials to train their employees, or even if a company pays you so that they can use your brand, you are in a Product Rights situation. Product Rights income streams allow you to earn profit from your products above and beyond the revenue generated by the sale of the products themselves.
Media
Media income streams are typically separate from your Information Product sales. Media revenue comes from things like payment for a syndicated newspaper column, fees paid to you to advertise a company on your radio show, payments to your company for your appearance in an infomercial, etc. The Media unit of your Information Marketing company is often only profitable after the other units have generated significant income and you have become a recognized expert in your field.
These are just a few of the ideas for building a highly-profitable Information Marketing business. The beauty of Information Marketing is that you are not limited to a single product or single type of product. The most successful Information Products companies actually have multiple units that generate income.
