Is That REALLY What You Need?

surprise

So, we ran a survey over the past few days.  We asked our subscribers to tell us:

  • What do you most need help with right now?
  • What tools and resources do you currently have/use?
  • What types of websites do you have live right now?
  • What marketing methods are you currently using?
  • What Social Media sites do you currently use in your marketing?
  • What training products/programs have you purchased that you need help implementing?
  • What else would you like to share to enable me to better help you?

WOW, was I surprised by the results!  Here's a quick summary:

  • People most need help with focusing on one thing, avoiding shiny new object syndrome, getting organized, and taking action.  Not a single person said they needed help with how to use the multitude of marketing strategies and tactics out there.  Not SEO, not social media, not advertising, not video marketing, not product creation - nothing.  I was shocked!
  • Most of our subscribers have most of the tools they need to run their businesses.  The only holes reported consistently were a graphics editor that they know how to use, a webinar service, and a CRM tool.
  • Everyone who responded has at least one website alive and kicking right now.
  • Everyone who responded is using multiple marketing tactics to get their message out there.
  • Most people who participated in the survey are using Facebook, Twitter and LinkedIn.  A few also use Google +.  I was VERY surprised that no one reported social bookmarking sites or using Youtube's social features.

All of this information has given me a much clearer picture of what my readers say they need.  The main concern I have is that less than 1% of my subscribers responded to the survey, and I don't think everyone is in the same place. So...

This site and my main mailing list will continue to be a mix of beginning, intermediate, and advanced topics to help you grow your business.  This will include things like being strategic, improving daily habits and finding out about cutting edge concepts as they're discovered as well as straightforward marketing how-to information.

And, as always, your feedback is invaluable.  If there's something you need to learn about, post a comment here and let me know!  If there's a tool you need, ask me about it, and I'll tell you which one(s) I like.

In fact, let me share one with you right now that everyone needs, no matter where you are in your information marketing journey.  It's free, and it will help you.  Here's the link ==> http://thebreakthroughmarketer.com/bmt/imiorganizer/

Get it, use it, and share it with everyone you know in the IM universe.  You will be very happy :) .

 

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