Cross-promoting is when two or more businesses promote their products or services together. This is usually done with businesses that have the same target audience, but are not in direct competition with each other. Doing cross promotions with other businesses increases your profits almost every time.
You can find businesses to cross promote all over the Internet. Here are some tips that may help you:
* Participate in forums, e-mail discussion groups, and newsgroups that focus on your target audience.
* Subscribe to the e-zines that are geared toward your market.
* Note on your website or e-zine that you're interested in cross-promoting your products and services.
* Search in your favorite web directories and search engines for businesses who share your niche.

There are several benefits to cross-promoting. For one, everyone involved in the promotion can save money by sharing the advertising and marketing costs. Additionally, the partners will save time because they will be sharing the workload. Plus, you have the opportunity to offer your customers new products and services they otherwise might not see. Most importantly, however, is that you will get referrals from the other business' clients.

Once you find a business you would like to work with, e-mail them your proposal with all of the following:

1. Tell the business owner the benefits of the cross promotion.
2. Explain why it would be a win/win situation for both of your businesses.
3. Give them a lot of compliments about their business, website, products and services. THESE MUST BE SINCERE!!!

Finally, follow-up. Be sure you don't just send an e-mail and never contact the business owner again. You are building relationships, hopefully long-term ones, and you want to start on the right foot. The easiest way to get started with these types of relationships is to follow the simple system laid out for you in JVs Unleashed. Cross-promoting will help you build your business faster than you ever thought possible.