Have you ever considered licensing your training content to other companies?

Many large organizations offer regular training to their employees in a variety of business-building and professional topics. In some cases, the company does not have the expertise readily available to conduct training in a specific area, and they will contract with an outside source to educate their staff.

This is an excellent opportunity for you to get your foot in the door with corporate clients. Training systems can be an ongoing source of income for you, and you will also be considered for additional services such as marketing consulting.
Sometimes, a company has its own in-house training department, but wants to train employees on a topic in which the trainers lack sufficient knowledge and expertise. In those instances, the company will likely seek out education for their in-house trainers and materials for those trainers to use in conducting their classes. This is an even better situation for you.

When an organization has its own trainers, you conduct teaching sessions called “train the trainer” classes. During these sessions, you teach the trainers everything they need to know in order to deliver your curriculum most effectively. It’s very helpful to train them first as though they were the students in the course, and then train them again to highlight the specific techniques you used in delivering the material. There is, of course, a fee for this training.

But that’s not all. In addition to teaching the trainers, you sell a license to the company to grant them the right to use your training materials in their classes. You can structure your licensing fee in whatever way works best for you and your client; the most common license terms are fee-per-year, fee-per-class, and fee-per-student. Again, this is an ongoing revenue stream for your business, and you should make the effort to ensure your training materials remain up-to-date.