Expert A says Private Label Rights products are great, wonderful, and will save you hours and hours of product development time, you should use them all the time.

Expert B says Private Label Rights products will just get you in trouble with duplicate content penalties in the search engines, customers upset because it’s the same thing that everybody else is selling (only with a different name), and you should avoid them at all costs.

So, who’s correct?

Actually, they both are. Let’s take a closer look at some of the Private Label Rights products available to Information Marketers.

Private Label Rights documents like articles and e-books are an excellent source for researching a product or article, preparing for a teleseminar, or writing messages to your subscribers. The problem lies with publishing the content exactly as it exists in the PLR product. What message do you send to your potential audience if you publish the exact same thing as 50 other “experts”?

Some people teach that you should break PLR and Public Domain documents down into separate articles and publish them that way. Again, you will be publishing the exact same thing as 50 other “experts.”

Try to keep in mind that all of your marketing efforts should be focused on building relationships with your clients and prospects. If you are publishing content written by other people, especially if that content is shared among many other content publishers, your voice is not being heard by your audience, and they have no way of getting to know you.

Use these documents to find specific words and phrases that really get your message across. Read the articles and use the information you gathered to develop our own content. Use a book’s chapter titles to develop an article that gives an overview of the topic. Use related documents to come up with a helpful workbook.

Similar to working with PLR documents, audio and video products to which you have private label rights should be used as input to your own products. You can publish these items on your website, but chances are the voice in the recordings sounds nothing like you.

For audio products, it’s a much better plan to listen to the audio, determine if it’s a message you’d like to deliver to your audience, and record your own version in your own words and your own voice.

A better idea for PLR video is to watch the video, verify that the content is accurate (often it’s inappropriate or outdated), and decide if the information will be helpful to your clients and prospects. If so, determine how you want to deliver the information and create your own audio, video, article, product, etc. – again, in your own words and your own voice.

Be creative and let your voice be heard.

There are some PLR products that are wonderful to simply re-label, clean up and promote: good software after you’ve tested it exhaustively; hosting and autoresponder services that you’re licensed to sell under your own brand; even certain website templates after you’ve thoroughly tested them. These are products that don’t have a “voice,” and that can really help your client solve a problem while building your brand.

Learn to leverage other people’s information by using the techniques -- be creative with it!