Is it really possible to make money with resale rights products? To answer that question, go to any grocery store, WalMart, home improvement store, electronics store, or pretty much any store that sells anything that they don’t make themselves. Retailers purchase products with the RIGHTS to RESELL them to the consumer.

In Information Marketing, however, this becomes much more powerful. Unlike a retail store owner who has to purchase a license for each product sold, you will be able to purchase one license per product and sell it as many times as you can.

To truly get the most from your resale efforts with information products, it’s best to put some creativity into your sales process. It is possible to simply buy the license and sell the product, but if you want to really stand apart from all of the other licensees, think of some ways to do things differently.

For example, package related products into a system, thereby raising the value of the package (and the price along with it). Or take a video product and create a workbook for it to add value for your customer.

One quick way to raise profits with your licensed products is to add an upsell. An upsell is simply an additional product you offer to the customer after they click your order button. This is typically a great offer on a product that you feel will help them reach their goal or solve their problem. In fact, if you have Master Resale Rights, your upsell could simply be a license for the customer to be able to sell the product as well.

One of the most profitable tactics to use when selling Resell Rights products is to offer an add-on membership on the back end. That means when the customer has completed the purchase, you make an offer for a related membership program on the thank you page. This is a great way to boost your long-term income.

In addition to directly selling the product for a profit, if your license allows you to, you might want to consider giving away a Resell Rights product as a free gift to your website visitors in exchange for them signing up for your mailing list. Although you don’t collect income immediately in this situation, you will be able to follow up with your customers as long as they remain on your list (and that means as long as you are providing them with valuable information).

How about inside the product itself? If you are selling E-Books, it’s likely that the author of the product included advertisements for their other products inside the product you’re delivering to your customer. And that’s how it’s supposed to be (that’s what I teach my clients to do!) However, you can also deliver the product with your own branding and promotions. To see a tool that lets you do this in seconds, go to: http://thebreakthroughmarketer.com/info/productbrander_01.htm.

Take the time to read your Resell Rights License and come up with some ideas for how you can leverage on a powerful asset that you didn’t have to create.