I’m confused.

I admit it, I don’t know everything .

OK, when I watch the national news (which I usually avoid), I see stories about the horrible economy, downsizing, people getting laid off, companies going out of business, people spending less money, etc., etc., etc.

Yes, the economy is suffering.  Yes, some businesses are struggling to stay afloat.

But…

It’s not across the board.  It’s not every business.  It’s not every industry.

I watched the launch of Frank Kern’s Mass Control 2.0.  I purchased it the first time around, so this time I was able to really study his marketing (and yes, what he does actually matches what he teaches).  Did you know he sold more than 4 million dollars on that launch?  Four million dollars.

Somebody was spending money.

Then last night my husband and I went to see Elton John and Billy Joel in concert in Atlanta.  The concert was held at the Philips Arena in Atlanta which seats 21,000 people, and it was sold out.

OK, perhaps I’m naive, but…tickets for the cheap seats were $100 each.  I don’t know how much tickets for the floor were, but let’s say that each seat was $100 (because I like easy math).  $100 tickets times 21,000 seats = $2,100,000 minimum.

Somebody was spending money.

How about this?  The concert was held at the Philips Arena which is very close to the Georgia Dome.  It just so happened that the ACC Conference Basketball Championship Tournament was being held in the Georgia Dome this weekend.  According to the Associate Commissioner of the ACC for basketball operations, the 2009 edition of the tournament had the second highest attendance numbers in the history of the tournament. 152,112 fans attended the six sessions in Atlanta for an average of 26,352.  They sold about 28,000 ticket books at $363 each.  That’s $10,164,000.  For a weekend of basketball.

Somebody was spending money.

The point is:  money doesn’t just disappear.  People will still spend money on what they want.  Your job is to make sure you have what they want, and let them know it!