When you’re building an Information Marketing company, one of the keys to your success is providing a variety of packaged products that help your clients solve their problems and reach their goals.  As your business grows, the number of products you promote should grow along with it.

One of the most important characteristics of your product is the packaging.  I’m sure you’ve heard the adage “You never get a second chance to make a first impression.”  That is never more true than when you deliver a high-quality product to a new client.

Binders

In your multimedia packages, use high quality binders that are solid and durable.  You want your client to be able to go back and review the material over and over without the packaging falling apart.  Avoid colored binders; stick with black or white.  That way your graphics will really stand out, and you’ll reduce costs because colored binders typically cost more from your supplier.  Also be sure the binder has top-loading vinyl covers on the front, back and spine.  You want to be able to insert well-designed covers on both the front and back of your binder, and you need to be able to use spine inserts to grab your client’s attention when they’ve placed your product on their bookshelf.

CD/DVD Cases

CD and DVD products can be packaged in paper sleeves, CD Jewel Cases, vinyl sleeve pages (to be inserted into binders), DVD Cases, and clam shell binders.  Spend some time looking at the various options available at your supplier, and select the most price-effective option for your business.  If at all possible, do not use paper sleeves or CD Jewel Cases because they are not as durable as some of the other options and won’t protect your product nearly as well.

Graphics

Graphics on your packaging should be selected and placed to represent the major benefits your client will gain from consuming your information.  They should be colorful so they catch the eye of any prospects, and tasteful so that the perceived value of the content is high.  Ensure that any images you use on your packaging are your property or purchase royalty-free rights to professional images from companies like gettyimages.com.

Copy

Books, binders and multimedia packaging offer an incredible opportunity to brand your company and market your other products and services.  Be sure the back cover of your product serves as an effective ad for the product so that it’s enticing to prospective clients who see the product at your live speaking engagements, in book stores, or even sitting on their friend’s coffee table.  Also include a special offer of some sort for the person looking at the back cover to encourage them to contact your company for more of your material.

Remember that your packaged products serve as the ambassador for your company, and you want to put the best face forward.  Put enough effort into design and selection to be sure your clients will see you in a favorable light when they receive what they purchased.