Teleseminar Backdoor: How To Succeed With Teleseminars If You Don’t Have Anything To Say

It is possible to host an amazing teleseminar even if you’re not an expert in the area your clients and prospects need the most help with. The strategy is fairly simple: if you’re not an expert, simply find out who the expert is, contact them, and interview them.

Interviewing experts is something that’s done in every industry and in many different venues. Look at the talk shows on radio and television – they bring information to their audiences by interviewing experts. It’s something you can do, as well.
1. Decide on the topic. Ideally, this should be an area where your clients and subscribers regularly ask for help.

2. Identify several different experts. That way if your first choice is unavailable, you can move to the next name on your list. The best place to find people to interview is rtironline.com. These are people who want to be interviewed so they can get publicity.

3. Pick a date to hold your teleseminar and contact the expert well in advance so they have time to put it on their calendar.

4. Get a teleconference line. Be sure to practice using it so you’re prepared on the day of the live call.

5. Set up your web pages. You will need a place for people to sign up for the call, and a thank you page that gives them the call details.

6. Set up your autoresponder campaign. Your autoresponder campaign should send a registration confirmation and also remind them the day before the call and on the morning of the call. All of the messages should include the call in details.

7. Follow-up by phone if you don’t have a commitment from your expert. Once you have an expert on board, update your opt-in page with their information and send an email to your list inviting them to sign up.

8. Prepare your interview questions if the expert doesn’t have a presentation prepared (many will have a set formula they like to use). You could even have your subscribers ask the questions they need answers to when they sign up for the call.

9. During the call, follow the agreed-upon format and questions. BE SURE YOU RECORD THE CALL.

10. Then be sure to follow-up. Send the expert a special thank you (go above and beyond, not just a little 2-line email message). Also follow up with your subscribers and ask them for their feedback.

This method of delivering valuable information to an interested audience has been used to build Information Empires for years – and it will continue to be used because it works. Don’t believe me? I have just one word for you: Oprah.