Teleseminars and webinars are important tools to use in growing your Information Marketing business. You can employ these virtual conferences to build rapport with your clients and prospects, deliver sales messages, conduct educational sessions, and even just to keep your contacts informed about what’s happening with your company.

The beauty of the webinar format, in addition to the multiple uses listed above, is that you can use a simple strategy to grow your list, find out exactly what they want, create valuable content, produce a product, and drive traffic to your sales offer for that product.

Sounds like a whole lot of pressure to put on one little webinar, doesn’t it? Take a closer look:
1. Select a topic that your target audience is desperate to know more about. This should be a fairly broad category, but specific enough that you can focus on many pieces of related information. For example, if your niche is automobile care and maintenance, your topic might be How to Care for Your Car’s Exterior without Spending a Fortune.

2. Set up an opt-in page that allows the visitor to ask their most pressing question. Your thank you page should provide the subscriber with details on how to join the webinar. Be sure to set up your autoresponder to remind the subscriber of the class.

3. Advertise your webinar. Mail to your list, contact your JV partners, and notify your affiliates. Set up ads just as you would for a product. In addition, register your class at cculearning.com.

4. Prepare for your webinar. Review the most frequently-asked questions and begin planning how you will answer them. Practice your delivery, including a 1-2 minute introduction and a 2-3 minute closing where you offer the completed product to your audience. Your completed package will include a video, an ebook, an mp3 audio, and a workbook. The content portion of your webinar should last one hour.

5. Set up a sales page, order page, and thank you page for people to purchase your multimedia training package. Now that you’ve planned your questions and answers, you should be able to write a killer sales letter that highlights the benefits of your package. Your thank you page will initially let your customer know that the package will be available after the conclusion of the webinar class.

6. Host the webinar and answer the most frequently-asked questions as you have planned. Be sure to make your offer at the end, and absolutely, positively, without question thank the audience for their participation.

7. Extract the audio from your video, and send the recording to a transcription service to have it transcribed.

Here are a few to check out:
idictate.com
e24tech.com
escriptionist.com
verbalink.com
elance.com

8. While your recording is being transcribed, break down your video so that each question and answer is a separate video file. Also extract the audio portion from each of the question and answer videos and save each as an individual audio file. Finally, decide if you want to keep the sales offer in the full-length audio and video that will go into your package.

9. Once you receive your transcription, clean it up and create an ebook. Use the text from your transcription to create a workbook that helps your client apply the information to their own situation. Separate each question and answer from the transcription and create articles that are high points from each question and answer pair.

10. Publish your articles on your website, ezinearticles.com and goarticles.com. Update your social networking sites as well. Post 2 or 3 of your videos on youtube.com. Create links from your website to the videos. Also post 2 or 3 of your audios on your website and set up feeds for them to iTunes.

Using this strategy is incredibly powerful and has the potential to bring you results in days rather than weeks, months, or years. You will be able to create your product and generate traffic to your website quicker and easier than you ever thought possible.