Targeted Website Traffic – Getting Visitors Who Are Ready To Buy | The Breakthrough Marketer | Information Marketing | Internet Marketing

Targeted Website Traffic – Getting Visitors Who Are Ready To Buy

Getting targeted website traffic is one of the keys to being successful with your information marketing business.

You have your site completed and uploaded. You’re ready to start selling. So now you need to let people know what you have to offer!

There are several techniques you can use to get targeted traffic to your website. Here are my top 7 traffic generation strategies:

1. Email Marketing – Send an email to your own list and make them an offer! This is one of the most overlooked traffic generation strategies, and it can be the most lucrative.

2. Video Marketing – Create interesting, informative videos and publish them on video sharing sites like Youtube.

3. Article Marketing – Write useful, high-quality articles and share them in the article directories such as EzineArticles and ArticlesBase

4. Pay-Per-Click – Create advertisements that will be displayed on the search results pages when your prospects search for your keywords. Monitor your clicks closely so that you’re getting a good return on your investment.

5. Twitter – Take advantage of it while it’s hot! Search Twitter and send direct messages to anyone who is talking about your topic, inviting them to visit your site.

6. Solo Mailing – Contact other business owners who share your target market and pay them to mail a promotion for you, your product, or your service.

7. Forum Marketing – Join the conversation where your ideal prospects “hang out,” and provide actionable content. Be consistent and you will gain your readers’ trust over time.

So why are these my favorites techniques?

Simply put, using these methods to generate traffic ensures that the people who actually click on a link to visit my web page are in my target market.

For example, let’s say you watch an awesome video on Youtube. It’s hilarious and holds your attention to the end, where the producer invites you to visit their website. The content of the video was fantastic, but the video topic doesn’t really interest you beyond its entertainment value. How likely are you to follow the call to action in the video?

On the other hand, let’s say you find a fantastic article on Ezinearticles.com that explains exactly how the problem you’re having was created. At the end of the article, the author invites you to download a video tutorial that shows you step-by-step how to solve the problem. Chances are you’ll jump at the chance to get your hands on that video!

So when you click the link on the article, you are already pre-qualified; you are in the target market. For the video, even if you were to visit the producer’s website, if you’re not in that target market, chances are you won’t bring any revenue to that website owner.