A few years ago, I purchased the Butterfly Marketing software.

It's phenomenal software, and does exactly what it's designed to do:   grow your list, manage your membership sites, handle upsells, downsells, and cross-sells, and do it all with a built-in affiliate program.

I love this software and use it for many of my sites.

Only one problem.  Last year, the man who developed the software, the man who changed so many lives with his Butterfly Marketing strategy, gave the software away for free.

I wasn't mad.  Not really.  I was just kind of...jealous .

But now, that man, Mike Filsaime, has taken it to a level I can't really believe.

He's made some serious changes in his business, so he decided to make the Butterfly Marketing software, the $2,000 gem that so many of us love, open source.

Yes, I said open source.

What does that mean?

Basically, he's giving anyone who wants it 100% totally free private label rights...to the source code.

Let me explain the implications of that.

Usually, if you buy PLR to some software, you can rename it, give it new graphics, and market it as your own.  But you can't touch the code.  You get the right to re-label the software, and that's it.

When software is open source, you can do anything you want with it.  That means that if you've tried Butterfly Marketing in the past and didn't like something about it, you can now change it.

You can hire a programmer to build on a rock-solid foundation to develop a piece of software that does whatever you want it to do for your membership sites.  And membership sites don't have to be huge content behemoths, they can simply be a place where you send your customers to download their purchases.  (But if you do intend to do a huge, ongoing membership site, it works for that, too).

The possibilities are staggering.

If you haven't already downloaded this, go get it now.  When you do, you'll see an offer to join the Developer's Community.  It might sound like it's only for programmers, but that's not really the case.  It's the place where people are going to share all of their plugins and additions to the base script.  And it's going to rock.

So, make sure you click any of the links in this post and download the software if you sell any downloadable product or intend to run any kind of membership site.